Lyuba Boncheva

PhD Fellow, Department of Communication and Culture, BI Norwegian Business School

MishMash role: Member · WP5 , WP6

Lyuba Boncheva is a doctoral fellow on the creAIte project at the Centre for Creative Industries, BI Norwegian Business School, where she studies how transformative technologies such as AI affect value creation for cultural institutions and their audiences, and in particular how technology mediates a cultural experience.

Visitor Studies in Museums Technology, Innovation and Culture

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Latest results

1. Conference poster, 2026

   This is not an AI experience; it’s a drawing experience. Value Creation and AI as Calm Technology in MUNCH’s Exhibition Edvard Munch: Connect the Lines

   Lyuba Boncheva

More results in NVA…